Manama, Bahrain—3 November 2025: Bede Bahrain, the innovative microfinance solutions app, has announced the launch of two new AI services powered by Zain Bahrain’s advanced artificial intelligence infrastructure. These include a Generative AI Chatbot and a new AI-generated voice for all IVR system prompts, designed to deliver clearer and more consistent customer interactions.
The new service, which is now available on WhatsApp (+973 13633333) and bede.bh, has been developed in collaboration with Zain Bahrain. This marks a significant milestone in Bede’s digital transformation journey. Bede Bahrain is elevating accessibility, convenience, and personalization for its customers, ensuring 24/7 engagement across digital and voice channels through the integrated generative AI and advanced speech technologies.
The Generative AI Chatbot provides intelligent, human-like assistance, allowing customers to easily inquire about products, services, or application status in real time. Meanwhile, the AI-generated voice delivers all IVR messages in a natural, consistent, and locally tuned voice, improving comprehension and customer satisfaction.
A.Nasser Al-Rayes, CEO of Bede Bahrain, expressed, “At Bede Bahrain, our mission has always been to create innovative digital solutions that make our customers’ lives easier. Now, with the introduction of the generative AI Chatbot, we have seen significant improvements in customer response time. This technology allows Bede Bahrain to stay connected with its customers anytime, anywhere, and in a way that feels natural and effortless.”
Abdulla Salmeen, Chief Customer Care Officer at Zain Bahrain, commented: “We are proud to see Bede Bahrain leverage Zain’s advanced AI capabilities to enhance customer experience in such a meaningful way. This reflects our shared commitment to driving digital transformation and using technology to create smarter, more intuitive customer interactions across industries.”
Bede Bahrain’s AI-driven customer engagement platform marks a milestone in Bahrain’s digital transformation journey, showcasing how AI innovation, powered by Zain Bahrain, continues to redefine convenience, efficiency, and accessibility for customers nationwide.
Bede continues to drive innovation that simplifies access to financing, providing customers with solutions and tools that meet and exceed their expectations in a digital economy. The App offers a straightforward registration process with minimal requirements. Users can apply for any type of financing in just a few minutes, from anywhere and at any time throughout the week, making the process seamless and comfortable.